WE Netherlands invited 2nd year fashion students of Amsterdam Fashion Institute to compete for the WE created by.. Award. A denim collection designed by and targeted at the next generation.
The winning students would design a limited edition collection that would be sold throughout 18 selected WE stores in the Netherlands.
I was selected as one of the winning students, together with Elvert Arnold, Laureen Van Breen, Loes Poot, Patrik Bockhacker and Cedric Huegel, the creators of the brand Kurtwood Scott.
WE offered the winners a production trip to Istanbul, Turkey. I was given the opportunity to experience the ins & outs of production at first hand.
WE was derived from HIJ Mannenmode and ZIJ Damesmode in 1962. In 1999, they chose one international brand name. Nowadays, WE is an international fashion chain with 230 stores for men, women, boys and girls in 6 European countries which is led by a head office in Utrecht.
The winning jeans will feature in WE's Denim Vintage Gallery. Check them out in WE stores from the 22nd of March 2010.
To see the press release click here.
For more information on WE click here.
For more information on Kurtwood Scott click here.
Pictures of the Georgia and Kurtwood Scott jeans for WE coming soon
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